We've seen a lot of bad product images over the years. Low resolution images will look bad when showing to your potential customers, off-white backgrounds will detract attention from the product itself, while a product which has too much background just can't be seen by anyone!
Having an understanding of how ecommerce images can be improved is a huge addition to any digital marketer's toolkit. Knowing not only where there is the potential for the optimization of images, but for which specific products, hands even greater control to WiseMetrics users.
Many ecommerce sales channels such as Google Shopping and Facebook, have strict regulations regarding the size, formatting and backgrounds of your product images. For example, see the recommendations for a standard Facebook DPA image here:
- File type: jpg or png
- Image ratio: 9:16 or 16:9
- Text limit: 125 characters
- If your image has more than 20% text, you may experience reduced delivery
On top of this, the image of your products play a crucial role in the engagement and informing of potential buyers who are viewing your products - both on and offsite.
Product Image Analytics at your fingertips
The latest addition to the WiseMetrics platform now makes Image optimization possible for eCommerce managers. Until now, our data quality check has run over 100 tests on multiple factors in product feeds, from titles and descriptions to missing fields like GTINs or stock levels. With this latest update, we've added over 20 new tests to our product data quality check, all focused on improving the formatting, size, appearance and location of product images in your feed.
How can the new Image Analytics tests help you?
Let's take an example to illustrate the value of image analytics:
An ecommerce manager for an online fashion label is about to set up a new Facebook Dynamic Product Ads campaign for a new range of clothing.
They have some knowledge of the data quality for their titles and ad copy already, but the product images are all brand new and have not been checked prior to their recent launch. They also know that the product images are one of the most important elements of your ecommerce ads - particularly for social media channels like Facebook, where the average time to capture a potential customer's interest is around 1.8 seconds (source: WakeupData).
Images which are of low quality, incorrectly formatted or have non-existant urls are low-hanging fruit for marketers who want to dramatically improve the performance of paid ad campaigns.
Before putting time into finalizing the targeting and setup of the DPA campaign, our ecommerce manager wants to know where the images aren't meeting the requirements of the industry and channel, and where there are possibilities for improvement.
By entering their Facebook feed url into WiseMetrics, they are provided with an instant rundown of the optimization possibilities available to improve their data quality - including detailed product image analytics.
WiseMetrics immediately provides insights into the ecommerce managers' data quality, using industry standards to assess quality. If they want further details on the issue they can find out more, and then press 'show me' to view all the products affected.
In the apparel & accessories industry these issues can all negatively impact your product listings' performance. Using WiseMetric’s in-platform tools, the ecommerce manager can now edit specific product listings and quickly fix any of the highlighted issues in bulk, or by editing single products.
The data is then available for download and syndicated for Google or Facebook and immediately available to our ecommerce manager as a CSV or XML file. They can now implement their DPA campaign and be assured that their product images are the best they possibly can be.
Product Image Analysis tests - Now available in WiseMetrics
Below is an overview of some of the main image analysis tests we have added to the WiseMetrics platform. All of these are based on industry recommendations, and our 8+ years of experience working with thousands of product feeds across a range of markets, ecommerce channels and industries.
- Background color is not solid or transparent
- Background color is not light
- Very large part of image is background
- Large part of image is background
- Excess background in image
- Image is not squared
- Image is not in conventional formats
- Very large image file size
- Large image file size
- Low resolution image
- Duplicate images
- Image is too large
- Image does not exist
Want to try out the new Image Analytics tests for yourself?
Simply head over to your WiseMetrics account and you will be see that the new image tests have already been added to your list of possible optimizations (if you can't see any image-related suggestions on the list of optimizations - well done, your images passed all the tests!)
Haven't created an account yet? Simply head here and click 'Try Demo Feed' to get an insight into the WiseMetrics platform. If you like what you see (we think you will!), you can enter your own Google Shopping or Facebook feed url at any time and start getting valuable insights into your data quality.